List McDonald's Strengths, Weaknesses, Opportunities and Threats (SWOTs) and briefly explain each. For the Opportunities, please use the opportunities that are presented in Chapter 2 of "Marketing The Core" (6th Edition, Kerin & Hartley) - market penetration, market development, product development and diversification.
Please explain how you think McDonald's can use these opportunities for future growth strategies to maintain their #1 market share in the fast food industry. Discuss all four opportunities, but if you don't think an opportunity is advisable for McDonald's to pursue, state that and your reasoning. (Marketing)