List and explain the steps in promotion
1. List and explain the steps in promotion planning.
2. Explain the hierarchy of effects and how it is used in communication objectives.
3. Describe the major ways in which firms develop mar- keting communication budgets.
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1 list and explain the steps in promotion planning2 explain the hierarchy of effects and how it is used in
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a marketing company prides itself on its sales prowess and is looking for ways to increase profits given the company
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