Problem
Read the following marketing case. List and explain the different options for responding to or managing risk. After reading the case, provide a few risks that may arise with this project. Similar to how you would add risks into a Risk Register, describe the risk, the response plan(s), the owner, and the alarm, if relevant.
"2021 Promotional Campaign Project aimed at Increasing American Tourism to Ontario"
1. Development of an Advertising Campaign including TV, Digital (Internet), and Print advertising.
2. Focus is on US visitors given the strength of the US dollar in Canada.
3. Tourism in Ontario is down following the global virus pandemic the previous year
• List and explain the different options for responding to a risk.
• Provide a few examples of risks that may arise with the project listed. Describe the risk, the response plan(s), the owner and the alarm, if relevant.