Problem
I. List the cultural factors that influence consumer behavior and marketing strategy.
II. Explain the concept of culture and discuss why is it important to study for understanding consumer behavior.
III. Compare and contrast (i) other-oriented values, (ii) environment-oriented values, and (iii) self-oriented values.
IV. Jason is planning a business trip to Japan, and it is his first time doing business in that country. Discuss some value differences between Japanese culture and American culture that are most relevant to him in a business meeting situation.
V. Name the seven factors influencing nonverbal communications and describe four of them.
VI. List and describe the three trends in the global youth market.
VII. List and explain four of the seven factors that Coca-Cola utilizes in order to successfully sell its beverages globally.