Review Questions - give examples to support your answers
List and describe the five primary activities in a supply chain?
Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?
How can a sales department use CRM to improve operations?
“The fly in the ointment is that typically only 20 percent of a firm’s customers are actually profitable. And many – often most – of a company’s profitable customers are not loyal”. Do you agree or disagree with this statement? Why?