Principle of selling class:
1) Provide personal examples of when a salesperson talked with you (in a buying situation) and when a salesperson talked at you (in a buying situation). How did you respond to each of these situations?
2) List and compare the probable functional, situational, psychological, social, and knowledge needs of (a) a large financial investment office and (b) a college student, both of whom are looking to purchase a new computer printer.?