Problem:
Linda Vendetto is the manager of contact lenses and related products sold online by a large retail chain (think WalMart.com). In this capacity, she is responsible for approximately 250 different products.
Required:
Question 1: Explain why the level of detail in the company's income statement, balance sheet, and statement of cash flows is not sufficient for Linda to manage her operation.
Question 2: List three nonfinancial measures that Linda may find useful to manager her operation.
Question 3: Linda's own performance is evaluated, in part, based on customer satisfation ratings. What can Linda do to improve performance on this measure?
Question 4: List three likely costs in Linda's operation and indicate whether they are fixed or variable.
Note: Please provide full description.