Project instructions:
Question to be answered: What are the key industry factors that will likely affect the level of competition for this product/service? (Porter's industry forces)
Assignment Overview: The objective is to decide between the countries of Brazil and Canada which one is the better opportunity for the WellPoint Company based on the opportunity/risk assessment of the two countries. Based upon research and analysis recommend the one country you believe is the better option for WellPoint Company . Provide sound and defensible reasons for your decision based upon your research and supported by appropriate data.
Resources: Pest Analysis, Five Competitive Forces