1. There are many ways to decide how to divide advertising groups. Provide a list of three different methods. If you had a product such as a beach ball, what considerations would you make when determining how you were going to divide your ad groups? Please explain in detail.
2. As a consumer, reflect on the significance, or lack thereof, of the “case against Apple”.
3. Let's look at the popular sports apparel company Under Armour. What business are they in? What is their business strategy?