Question 1: Evaluate the pros and cons of choosing to focus on a master brand instead of a house of brands such as ThinkPad.
Question 2: Discuss has Lenovo differentiates its products in the marketplace (innovation, efficiency, both, something else).
Question 3: Discuss how Lenovo can use Thinkpad to build the Lenovo brand without hurting the Thinkpad brand.
Question 4: Discuss how Lenovo should position itself: As a new Chinese company? A combination of East and West? An international firm? Why?