Lenovo
a) Causes could include:
- Provides a focal point for its staff
- Can be used to calculate the performance of the business
- Informs premeditated planning
- Any other legal point
Two clearly described reasons needed for maximum marks.
b) Reasons (difficulty) could include:
- Disagreement, e.g. "truth seeking and accuracy" might limit Lenovo's ability to earn high profits. Alternatively, shareholders might insist high dividends, but management look for to invest profits for the long term.
- Culture conflict, e.g. compatibility of American and Chinese cultures.
- Monetary constraints, e.g. sponsorship could damage cash outflow in the short term; any benefits are only reaped in the long run.
- Any other valid reason that is inspected in sufficient detail.