Learn more about big data, marketing analytics, and successful integration
- Read the Forbes article "Marketing Analytics Cheat Sheet for CEOs."
- If you want to go deeper on the analytics discussed, peruse the optional Harvard Business Review article "Advertising Analytics 2.0."
Post to the forum below, answering the following questions:
- Based on everything you've learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
- Does the art or science side of marketing appeal more to you? Why?