1. Discuss the appropriateness of using the same leadership style of all EU countries. Include in your discussion the research results from both views given in your texbook. The text book is International Manegement.
2. Define Integrated Marketing Communications (IMC) and explain the goal of IMC. ALso, list and describe the seven (7) different components of the communicatio process. Lastly, discuss at leat three (3) factors firms should use as marketing metrics to plan for nad measure IMC success.