The assignment is to use theories and concepts from the course ( International Business Perspectives) to analyze the activities of a Multi National Corporation as a case study. The project will incorporate international business and management topics such as industry analysis, leadership, culture, firm resources, corporate social responsibility, human resources, organizational culture, and global strategy.
This assignment requires the preparation of a report and a presentation summarizing the main themes and findings. Your final report should also include an analysis of the firm's past and current performance and recommendations for the firm's future performance and sustainability. You have options in selecting areas of focus regarding issues, theories, and concepts.
Please include the following in your report:
1. Short history of overview of the following: economic, political, legal, or social context of the firm. This should also include information on firm's locations and number of employees worldwide.
2. Management challenges, such as organizational design and structure, and culture: both corporate and national. For example, you could include material about how the firm's culture deals with differences in national culture and affect its activities.
3. Leadership analysis.
4. Impact of different national employment laws, policies, institutions, and norms on the firm when it operates in different countries.
5. The firm's position on corporate ethics and corporate social responsibilities: IS the firm involved in any controversial issues? What sort of public relations perception is associated with the firm?
6. Marketing assessment: include explanations of the products or services offered by the company. Be sure to include an analysis of the company's marketing strategy and activities.
7. Explain the global strategy of the firm and conduct analysis of the past, present, and future nature of the industry. Include an explanation how the firm has internationalized.
8. Competition-What is the current nature of the competitive forces within the industry and how is firm positioned in relation to its industry competitors? How does the company position itself to attract firms and investment from within and outside national borders? Do the locations of the firm relate to the success of the firm? What are the reasons that the firm choose to locate in its selected locations? Were incentives offered to attract investments? What location choices are competitors making?
9. Overall assessment and recommendations of this firm's competition advantage. Examine the sources of the competitive advantage including the distinctiveness and the sustainability of their competitive position.
The company is Apple.
9-10 pages, double-spaced, APA format.
At least 7-10 references.