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Leader in embracing diversity in the workplace

Problem:

A financial organization wants to position itself as a leader in embracing diversity in the workplace. I need to come up with a public relations campaign to help this company achieve this. What could be my target audience for the PR campaign? Please be detailed and give many examples. What would be some issues that I could be faced with?

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Marketing Management: Leader in embracing diversity in the workplace

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Marketing Management: Leader in embracing diversity in the workplace

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