Ldquoforecasting is difficult especially forecasting the


“Forecasting is difficult. Especially forecasting the future.” – attributed to various sources including Mark Twain and Yogi Berra.

The Global Supply Chain Management simulation demonstrated the challenge of deriving a useable demand forecast. Given these challenges, some might ask: “Why bother?” How can attempts to forecast demand help your supply chain meet customer needs even though these forecasts will have errors? Which SCM method (push or pull) would find forecasting most beneficial and why? Briefly discuss and compare quantitative and qualitative forecasting methodologies.

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