Lawrence and Rose describe several different "double binds" that can hamper campaign strategy for female candidates. The authors consider how such double binds might have been a concern in Hillary Clinton's 2008 presidential campaign. In a brief essay, discuss two specific double binds: (1) Femininity vs. Competence/Toughness, and (2) Equality vs. Difference. Describe what is entailed in these double binds and how they could have impeded Clinton's campaign efforts. Describe and assess how the Clinton campaign tried to deal with these double binds. Focus on campaign messages or ads that seemed to address these double binds.