Assignment:
As part of its bankruptcy restructuring, General Motors (GM) launched an ad campaign that revealed glimmers of a streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, GMC) and fewer models within each brand.
- What research would you have done to determine which vehicle models GM should retain and which it should drop?
- What would you have measured and with what type of measurement scale?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.