Launching a new fashion label


Assignment:

In regard to naming a fashion product, Jasmine Frank said "If I am launching a new fashion label, the task becomes very difficult. I have to find a name that communicates the creative style that the brand is to embody."

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Launching a new fashion label
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