Question: You are hoping to launch a new educational course streaming service that will compete against existing platforms (e.g. COursera) and target university students between the ages of 19-25 in the USA. You are trying to understand the way this consumer market goes about making decisions regarding learning new skills and what kinds of things have an influence over their decision to pay for streaming service (ala Netflix for skill development) to learn a new skill. You have been asked to analyze their buyer behavior for insights.