Last period, 31,298 customers bought muffins at least once from Mina's Muffins. A trade association reports that 101,042 customers bought muffins from any vendor, and says that there are 240,745 potential customers for muffins in the market area. Calculate market penetration. Report your answer as a percent. Round to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".
MARKETING METRICS IS THE SUBJECT OF THE QUESTION.