Lanen Corporation is a major imaging solutions provider. The company has three main divisions: one that manufactures digital cameras, another that provides industrial color management systems, and one that manufactures traditional photographic products such as optical cameras and films. The digital side of the business has been growing at a healthy pace in recent years. The company is in the process of developing an ultra-slim digital camera, code-named Snip, which can provide outputs that mirror high-resolution print quality, but this requires additional investments.
Lanen Corporation QUESTION
Question At which stage of the product life cycle is the traditional photographic products division at? What product and pricing strategies would you recommend for use for this product line to Lanen's management team?