Kylemme Inc., a fast moving consumer goods company, introduced a new range of herbal body wash, Ayushower. The management of Kylemme decided to distribute flyers of the product to consumers at a supermarket. This decision was taken to analyze consumer response toward Ayushower. Also, the company appointed sales people to record the purchases of customers who had read about the product. In this scenario, Kylemme has adopted _____. a. traditional test marketing b. virtual marketing c. scanner-based research testing d. simulated market testing