Key things Senior management must do to run a business.
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In order to effectively run the business, senior managers must first define and communicate the organization's strategy and goals. Without a clear direction, employees would not have a common purpose to work towards. A vision of the company's future must also be established, as senior management will determine the best strategy and tactics to obtain that objective. Senior management must also have a sound understanding of the business' operations. Without knowing what each department's roles is in the organization's operation, senior management cannot make effective decisions in improving efficiencies and effectiveness.