Key issues-quebecois copywriter
Problem:
What are three key issues that a Quebecois copywriter must take into account when we are importing into Quebec an alcoholic beverage? With what entry strategy will you recommend to enter to this market?
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What are three key issues that a Quebecois copywriter must take into account when we are importing into Quebec an alcoholic beverage?
What are characteristics (e.g., age, income, education) of the target market customers for the following products or services?
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Can you think of any other industries where this type of innovation occurred and incumbent companies did not succeed?
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