Its situation analysis report company name - fast food australian restaurant - McDonald Simply restating research data without your critical analysis will not be acceptable.
You must identify the major issues with which the company must cope in your analysis You will need to supplement this research with your own research. Students are required to undertake a detailed analysis of the nominated market in Australia and the external factors affecting that industry.
The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition, you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess.
From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider.
The structure of your report headings will be
. Executive Summary
. Market Size & Trends
. Financial and Corporate Performance
. SWOT & Competitive Advantage
. Strategic Options . Possible Recommendations