Problem:
Identify and analyze the key and most critical inputs (at least two of each category) of Deckers Outdoor Corporation based on these four input categories:
* Environment (factors external to the organization)
* Resources (factors internal to the organization)
* Organizational history (Persistent Traditional)
* Strategy (goals, objectives and strategic initiatives)
Explain why these are critical for Deckers Outdoor Corporation (consider the strategy and how important each one is in providing support) and how they have an effect on each other.
Discuss the organization's strategy and classify it according to Porter's three generic competitive strategies: cost leadership, differentiation, or focus. How well does this strategy fit with the environmental, resource and historical inputs identified?