I want to prepare a 1800 to 2100 word paper that addresses the following questions:
Q1. What are the key global Public Relations trends?
Q2. What are the differences in publicity and advertising in terms of their impact on publics?
Q3. When do you need proactive Public Relations planning? And, when do you utilize reactive crisis management?
In addition, synthesize the Public Relation concepts learning by describing the impact of positive and negative Public Relations in a daily personal life and provide two examples of each in the paper.