Key factors in re-positioning rollerblade
Problem: What were the key factors in re-positioning Rollerblade and changing its image? How did Rollerblade use the 4 Ps to increase sales of their skate?
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There is a two step process in marketing segmentation: (1) naming broad product-markets and (2) segmenting these broad product-markets in order to select target markets and develop marketing mixes.
Problem: Need help understanding the two basic approaches to forecasting market potential and sales. The two approaches are (1) extending past behavior and (2) predicting future behavior.
Can you assist me getting started with this assignment? In APA format, Define direct marketing and give some real world examples. Use references.
In APA format, what are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?
What factors contribute most to the consumption of these items? How do marketers leverage these factors in their marketing strategies?
By using the APA format, how are innovations in interactive television and online services expanding the strategies and tactics marketers employ today? Use references.
Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. Use references.
Problem 1) Discuss the high level domestic and global environmental factors that may impact he organizations marketing decision. Problem 2) Explain how technology impacts the organizations marketing decisions.
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