Discuss the below:
Part A: Production and Operations
1. Briefly identify and describe the following five key elements of your operations plan (refer to pp. 334-350 in your textbook):
Part B: Marketing-Your Customer
1. Describe a target market segment for your business idea. Describe the target market profile using the five forms of segmentation
2. Segment the target market you described above.
3. Select the best segment to market your business idea to. Give your rationale to support your choice of market segment (niche market).
4. Describe five things you will do to assure customer satisfaction in your business.
Part C: Marketing-Product and Price
1. Describe your product or service and the strategies you will use to introduce it to your niche market.
2. Explain how you will obtain a consumer-perceivable competitive advantage for your business idea. Try to be as explicit as possible when describing this advantage, which is also, called a unique selling proposition (USP).
3. Describe your pricing strategy. Give your rationale for choosing this strategy.
Part D: Distribution (Place)
1. Describe the distribution channels most commonly used in your industry sector. What distribution channel(s) will you select for your product? What is your rationale for choosing this channel(s)?
2. If you are providing a service, how will you deliver the service? Is the service a continuous function or a one-time function? Will a final product be delivered? Will your company work on site or need access to a physical premise?