Problem:
Examine the key elements of advertising the product Coca Cola.
Research the company for the campaign that supports that product.
Include:
o What is the advertising message?
o To whom is the advertising message directed?
o What is the relationship between consumer behavior and target markets?
o How is the product positioned?
o In what advertising media have you seen this product?
o What changes would you make in the product positioning and the advertising message?
o How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example.
o Is this an effective use of resources?
o Based on your readings, what would you suggest to make the campaign more effective?