Assignment: Examine the key elements of advertising the product Coca Cola.
Research the company for the campaign that supports that product.
Include:
1) What is the advertising message?
2) To whom is the advertising message directed?
3) What is the relationship between consumer behavior and target markets?
4) How is the product positioned?
5) In what advertising media have you seen this product?
6) What changes would you make in the product positioning and the advertising message?
7) How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example.
8) Is this an effective use of resources?
9) Based on your readings, what would you suggest to make the campaign more effective?