Answer the following question in short:
Question 1. List and describe in detail, the elements of the marketing mix (4P's) for a McDonald's restaurant
Question 2. Describe the functions (responsibilities, roles, etc., ) that a typical marketing manager should perform
Question 3. List and describe what you consider to be the key elements of a marketing plan. Does a firm need to worry about developing a written plan?
Question 4. List and describe in detail, each phase of the product life cycle for a personal computer in terms of the probable impact on its marketing mix.
Question 5. Identify a few possible advantages and disadvantages of entering international markets
Question 6. Demonstrate the impact of e-commerce on the marketing functions.
Question 7. Describe how you might use the new product development process if you were thinking about offering some kind of summer service to residents in a beach resort town
Question 8. Discuss how an understanding of the adoption process (adoption curve) would help you develop a promotional blend for a new consumer electronic product
Question 9. Demonstrate how you would use the consultative selling process to sell
a new car.
Question 10. Distinguish between one price and flexible price policies. Which one is most appropriate for a hardware store? Why?