Key drivers-keeps customers loyal to the iphone, Marketing Management

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Key drivers-keeps customers loyal to the iphone

Discussion:

Q: Why are they key drivers that keeps customers loyal to the iPhone?

- Design

- Reliability

What psychological processes do these relate to?

What is it about the design of iPhones that makes people loyal?

What is it about reliability that drives loyalty, inside consumers' minds?

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Marketing Management: Key drivers-keeps customers loyal to the iphone

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Marketing Management: Key drivers-keeps customers loyal to the iphone

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