Question 1:
Research exhibits that there are five (5) key cross-functional CRM processes which need to be considered by most organizations. What are they?
Question 2:
The emergence of CRM as a management approach is the consequence of a number of significant trends. What are they?
Question 3:
The problem faced by many organisations, both in deciding whether to adopt CRM and in proceeding to implement it, stems from the fact that there is still a great deal of confusion regarding what constitutes CRM. Provide three reasons for this confusion?
Question 4:
Name and illustrate the three (3) types of CRM that you know about?
Question 5:
Name the Seven (7) best practices in making vision and values work.
Question 6:
Provide three (3) examples of strong business visions.