Key concepts in relationship marketing concepts


Question 1: What do you mean by the term customer loyalty? Describe with illustrations.

Question 2: Write a detailed note on CRM and Customer Loyalty.

Question 3: Write a detailed note on Customer loyalty programs.

Question 4: Describe promise and trust concept of relationship marketing.

Question 5: Describe commitment and satisfaction concept.

Question 6: Describe the main concepts of Quality and service competition.

Question 7: Explain the term customer value.

Question 8: Write a detailed note on customer defections.

Question 9: Write a detailed note on the term customer perceived value.

Question 10: What do you mean by the term customer retention strategy?

Question 11: Write a note on the term Service competition. 

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Strategic Management: Key concepts in relationship marketing concepts
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