Question 1: What do you mean by the term customer loyalty? Describe with illustrations.
Question 2: Write a detailed note on CRM and Customer Loyalty.
Question 3: Write a detailed note on Customer loyalty programs.
Question 4: Describe promise and trust concept of relationship marketing.
Question 5: Describe commitment and satisfaction concept.
Question 6: Describe the main concepts of Quality and service competition.
Question 7: Explain the term customer value.
Question 8: Write a detailed note on customer defections.
Question 9: Write a detailed note on the term customer perceived value.
Question 10: What do you mean by the term customer retention strategy?
Question 11: Write a note on the term Service competition.