Assignment:
QUESTION 1 Among the major objections to native advertising is its:
1. Annoying distraction?
2. Pushy sales approach?
3. Deception as content?
4. Short-lived messaging?
QUESTION 2 Which of the following are not among the recommended methods for exposing your content?
1. RSS Feeders?
2. Syndication?
3. Copyright protection?
4. Link building?
QUESTION 3 A key component of any employee advocacy program is the establishment of:
1. Activity metrics?
2. Affirmative action guidelines
3. Klout score expectations?
4. Tightly supervised boundaries of communications with customers?
QUESTION 4 Among the best sources to research newsworthy blog topics are:
1.Topsy?
2. LinkedIn hashtags?
3. Anchor text?
4. Author profiles?
QUESTION 5 One of the most popular blog/link directories is:
1. StumbleUpon?
2. Buzzfeed?
3. Digg
4. ALLTOP
QUESTION 6 Among the drawbacks of using social bookmarking are:
1. Payment for native ads?
2. Collaboration with other social bookmarkers?
3. Slow process of dissemination?
4. Duplicate content?
QUESTION 7 Among the ways to fuel the passion of an employee activism in content marketing is to:
1. Empower them with power of attorney privileges?
2. Disavow all of their actions and communications to permit an atmosphere of freedom?
3. Make brand storytelling easy to grasp?
4. Hire enough young people to set the norm for candor and activism
QUESTION 8 Which of the following most impacts SERPs
1. First paragraph of text?
2. Domain URL?
3. Image tags?
4. Page headers
QUESTION 9 A key objective of any documented social media policy is to avoid:
1. Personal conversations on company time?
2. A restriction of an employee's voice or discouraging their participation?
3. Deviation from scripted corporate narratives?
4. Exposure into an employee's personal side?