Must be 200-words and you must include an outside reference.
Question - Just one assignment/question this week. Play the role of a Marketing Manager that has just been given $300,000 a year to deliver a CRM (Customer Relationship Management) platform for your company. Justify to your Marketing Manager why it is important to build relationships with specific customers. How does Social Media help build relationships with customers on a one-to-one basis? What job responsibilities would you give someone who was monitoring this for your company? How would you know that this expenditure was value-added at the end of the year?