John has graduated from the College of Business Administration at State University and has joined his family's small business, which employs 25 semi-skilled workers. During the first week on the job, his dad called him and said: "John, I've had the chance to observe you working with men and women for the past two days and, although hate to, I feel I must say something. You are just too nice to people. I know they taught you that human behavior stuff at the university, but it just doesn't work here. I remember when we discussed the Hawthorne studies when I was in school and everybody at the university got all excited about them, but believe me, there is more managing people than just being nice to them".