Problem 1) What's JetBlue's strategy for success in the marketplace? Does the companyrely primarily on customer intimacy, operation excellence, or product leadership customer value proposition? What evidence supports a conclusion?
Problem 2) What business risk does JetBlue face that may threaten the company's ability to satisfy stockholders expectation? Prodive some examples of control activities that the company could use to reduce these risks?
Problem 3) How can the concept of unit-level activities be applied to an airline? More specifically,what are two examples is of unit-level activities for Jetblue? What steps has Jetblue taken to manage these unit-level activities more efficiently?
Problem 4) How can the concept of batch-level activities be appplied to an airline? What are two examples of batch-level activities for JetBlue? What steps has Jetblue taken to manage these batch-level activities more efficiently?
Problem 5) Provide one example of customer-level activity and organization sustaining activity for JetBlue?