Read Reading 3-3 page 140, "It Seems Right in Theory but Does It Work In Practice". Once read, answer questions 1 and 3 at the end of Chapter 3.
It may seem that these arguments are purely consequentialist. They are consequentialist but not purely so. COnsider the following argument that shows the power of Kant's categorical imperative here.
1. A business that fails to be competitive will to out of business.
2. Building relationships of trust are necessary if the business is to be competitive.