It is essential to converse with customers in order to gain critical information about and insights into their situations and to enable the salesperson to answer customers' needs by offering unique, added-value solutions.
- Scholars have written exhaustively about the importance of active listening. In a well-written, 1.5-page page paper, imagine and describe a sales situation in which you, the salesperson, would employ active listening with a buyer.
Your paper should follow CSU-Global guidelines for APA style, and be concise,and professional with at least two references