Internal Resources
Problem:
It is clear that they currently do not know if they have enough personnel to meet the workload from the extra demand. From past events it has been shown they do not have the proper efficient mechanisms to process and deliver on time when the demand increases dramatically. It appears that they are in need of additional warehousing capacity to store their products.
A proper delivery system is also in discussion to meet the demand. It looks like they have taken it upon themselves as a company to deliver their products. This can lead to increased costs and delays due to lack of navigational systems and sophisticated logistical delivery systems.
Solution:
Determine where the market is located. Is it near? If it is near then near sourcing is a great option. It keeps the costs low and it also allows for the company to create relationships with the community. Is it far? If it far then they should use a proven solution such as FedEx or UPS which offer business packages for companies such as CanGo