Question: It has been suggested that one simple way to do an external analysis is by asking these six questions:
(a) What is happening in the world today?
(b) What does it mean for others?
(c) What does it mean for us?
(d) What would have to happen first for the results we want to occur?
(e) What do we have to do to play a role? and
(f) What do we do next? What do you think of this approach to extemal analysis? What good about it? Bad?