Question 1: Describe the key benefits of using electronic commerce.
Question 2: Describe the term database marketing and explain some of the ways which can be used in assisting the sales function.
Question 3: Evaluate the implications of the internet for international pricing.
Question 4: Evaluate the advantages of call centers for customer service. How can call centers enhance the service to customers and how does information technology contribute to this?
Question 5: What are the key phases in the development of a marketing information system? Describe the problems in developing such a system.
Question 6: The internet is now broadly used in the marketing function. Explain how a company can use the internet efficiently in marketing its products and services.
Question 7: What is the basic difference between sales force automation (SFA) and customer relationship management (CRM)?
Question 8: Describe how an organization can enhance its knowledge of its customers by the use of IT.