Question 1: What do you mean by the term database marketing?
Question 2: What are the benefits of database marketing? State its limitations in Indian context.
Question 3: Write a note on the data warehousing.
Question 4: Write a detailed note on the term data mining.
Question 5: ‘Information Technology has been extremely instrumental in making CRM effective’. Describe with examples.
Question 6: Narrate the significance of customer database in relationship marketing.
Question 7: Describe the different sources and types of data in detail.
Question 8: What would you measure in database marketing of a new generation bank in India?
Question 9: List out the five significant ways of using the database for a public utility service firm lie Reliance infocomm.
Question 10: Narrate the significance of technological ship marketing. List its benefits over other forms of relationship.