It enabled relationship management


Question 1: What do you mean by the term database marketing?

Question 2: What are the benefits of database marketing? State its limitations in Indian context.

Question 3: Write a note on the data warehousing.

Question 4: Write a detailed note on the term data mining.

Question 5: ‘Information Technology has been extremely instrumental in making CRM effective’. Describe with examples.

Question 6: Narrate the significance of customer database in relationship marketing.

Question 7: Describe the different sources and types of data in detail.

Question 8: What would you measure in database marketing of a new generation bank in India?

Question 9: List out the five significant ways of using the database for a public utility service firm lie Reliance infocomm.

Question 10: Narrate the significance of technological ship marketing. List its benefits over other forms of relationship.

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Strategic Management: It enabled relationship management
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