It can be argued that creating an expectation is the most, Marketing Management

It can be argued that creating an expectation is the most

Question: 1. It can be argued that creating an expectation is the most important function performed by many advertisements and other marcom messages. Provide examples of two magazine advertisements that illustrate attempts on the part of the advertisers to create expectations. Offer explanations of what expectations the advertisers are attempting to forge in their audiences' minds.

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Marketing Management: It can be argued that creating an expectation is the most

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