Definition of the boundaries of the industry.
1.What is happening in the industry in which this organisation is located (5 forces, life cycle) – identify issues in the industry and explain how they are relevant to the formulation of strategy for this organisation
2.What is happening in Billabong (SWOT, life cycle) – identify issues relevant to the formulation of strategy for Billabong. Discuss the SWOT and try to connect a strength with an opportunity.
Discuss the issues identified above, what is important and what are the opportunities.
Recommend a new strategy for Billabong and explain why this strategy should be adopted.