Assignment Outline: Students are required to conduct relevant secondary research
Students should include a brief introduction to the subject by explaining and analyzing what is global tourism and hospitality
Particular areas that should be focused on are:
The size and scope of the global tourism and hospitality industry.
- The student should: Analyze the size, nature and sub-sectors of the global tourism and hospitality industry.
- Analyze the role of stakeholders of the industry.
Explain the history of the tourism and hospitality industry
Analyze the inter-relationships and links between tourism and other sectors
The food and accommodation sub-sectors within the global tourism and hospitality industry. The student should:
a) Characterize the distinctions between different types of accommodation and their operation
b) Characterize the distinctions between different types of food operation
c) Analyze the factors affecting accommodation location decisions
d) Analyze the effectiveness of transport and distribution systems
The issues and influences affecting the global tourism and hospitality industry. The student should:
a) Review the development of the industry and the reasons for change
b) Evaluate the impact of government activity and political issues
c) Define the contribution of the industry on the economy and its impacts
d) Evaluate the effect of trends in modern lifestyle habits
e) Evaluate the way in which external factors affect the industry and organisations within it
The growth of global tourism and hospitality brands. The student should:
a) Define the characteristics and uses of branding
b) Analyze the development of global tourism and hospitality brands
c) Analyze the benefits of branding and brand loyalty
Explain the use of tourism and hospitality globalization strategies and their risks
The analysis should be concluded with detailed and well-justified analyses and an evaluation and/or recommendations if students feel appropriate Relevant examples can also be quoted. The secondary research undertaken should be appended to this assignment.
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