Question 1:
Mauritius has planned to double its number of international tourists in the upcoming 10 years. Discuss and illustrate out the challenges faced by destination marketers in the development and production of tourism services or products to accomplish the unprecedented figure of 2,000,000 tourists by year 2015.
Question 2:
The issue of Corporate Social Responsibility has gained momentum in hotel industry in Mauritius. Analyze the Corporate Social Responsibility initiatives of local hotel and critically evaluate to which extent you believe that these initiatives contribute to societal marketing concept.
Question 3:
(a) Destination image is generally accepted as a significant aspect in successful destination marketing. Critically examine the significance of destination image and its impact on both supply and demand side aspects of marketing.
(b) There is a debate about the extent to which the concepts of ‘brand’ and ‘image’ are associated with each other or distinct from one other. Some argue that destination image is overwhelmingly associated with destination branding. According to others, image is very dissimilar from branding. Critically analyze the similarities and differences among terms ‘image’ and ‘brand’.
Question 4:
The delivery of service quality in tourism involves high-contact service faces with important interactions among customers, staff and facilities. Assess the key concepts which contribute to your understanding of service quality and discuss strategies which need to be considered by tourism marketers in order to deliver a high level of service quality to their customers.
Question 5:
The continuing rise of internet as a communications tool for travel and tourism presents challenges for Destination Marketing Organisations and tourism enterprises. Critically analyze how today tourism marketers can takes advantage of the internet so that it effectively contributes to following key functions – promotion, communication, product distribution, management and research.